I am a Customer Experience expert and I love making complex things simple. Also I care a lot about digital transformation, design thinking and innovation.
I love complexity. It‘s something that surrounds us every day. Dealing with great amounts of information and organizational change is always complex, but it shouldn‘t be complicated.
As a UX designer I aspire to understand the needs of the audience and the obstacles they have to overcome. My goal is to support them in attaining their goals and finishing their tasks. I create user interfaces that are concise, task coherent, a joy to use and that reduce user‘s cognitive workload.
When talking about the future and how digitization changes the world many perspectives collide. One of the biggest roles of CX experts is to bring in the customer's perspective while still considering business goals and technical constraints.
Some inspirational, funny, interesting and entertaining videos.
Maja is 5 years old and a very active, curious and friendly cat.
I am a huge American Footbal fan. I have played actively for 6 years and after that tried Flag Football for some time. Besides playing myself I am also watching NFL regularly. My favourite player at the moment: Rob "the Gronk" Gronkowsky.