I am a Customer Experience expert and I love making complex things simple. Also I care a lot about digital transformation, design thinking and innovation.
I love complexity. It‘s something that surrounds us every day. Dealing with great amounts of information and organizational change is always complex, but it shouldn‘t be complicated.
As a UX professional I aspire to understand the needs of the audience and the obstacles they have to overcome. My goal is to support them in attaining their goals and finishing their tasks. I create solutions that are concise, task coherent, a joy to use and that reduce user‘s cognitive workload.
Some inspirational, funny, interesting and entertaining videos.